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John McCarthy
Mar 4, 20243 min read
Leveraging the Synergy between Server-Side Tracking and GDPR Compliance for Enhanced Results
In the ever-evolving digital advertising landscape, two key components have emerged as crucial pillars for success: server-side tracking and
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Why Documenting Lead Generation Processes is Essential to Business Success
I've been in lead Generation for over 15 years, and over that time, I've heard, seen, and worked with many companies and individuals that...


Conversion Rate Optimisation: A Holistic Approach to making it all work
In the competitive digital landscape, Conversion Rate Optimization (CRO) is crucial for turning website visitors into customers. However,...

McGen Digital obtains a 22% cost reduction and an 8.2 Event Manager rating on Facebook.
This recent article was published by Stape.io on 22 April 2024, which outlines the success you can have with Enhanced Conversion...
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