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Difference Between Facebook CAPI and Server-side Tracking
What is the difference with CAPI and Server Side Tacking with Stape?
John McCarthy
Mar 18, 20243 min read
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Using Facebook? Then you need to know about Event Match Quality.
Understanding the significance of EMQ, let's delve into strategies to boost this crucial metric:
John McCarthy
Mar 8, 20242 min read
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What is Server Side Tracking?
Great article on Server Tracking what is it and why you will need it in 2024
John McCarthy
Feb 5, 20243 min read
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Why Documenting Lead Generation Processes is Essential to Business Success
I've been in lead Generation for over 15 years, and over that time, I've heard, seen, and worked with many companies and individuals that...
Conversion Rate Optimisation: A Holistic Approach to making it all work
In the competitive digital landscape, Conversion Rate Optimization (CRO) is crucial for turning website visitors into customers. However,...
McGen Digital obtains a 22% cost reduction and an 8.2 Event Manager rating on Facebook.
This recent article was published by Stape.io on 22 April 2024, which outlines the success you can have with Enhanced Conversion...
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