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John McCarthy
Mar 18, 20243 min read
Difference Between Facebook CAPI and Server-side Tracking
What is the difference with CAPI and Server Side Tacking with Stape?
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John McCarthy
Mar 13, 20243 min read
The Future of Lead Generation: Embracing Server-Side Tracking for Enhanced Conversions in the dynamic digital marketing realm.
In the dynamic realm of digital marketing, staying ahead of the curve is imperative for success. Lead generation, a cornerstone of online bu
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John McCarthy
Mar 8, 20242 min read
Using Facebook? Then you need to know about Event Match Quality.
Understanding the significance of EMQ, let's delve into strategies to boost this crucial metric:
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John McCarthy
Mar 4, 20243 min read
Leveraging the Synergy between Server-Side Tracking and GDPR Compliance for Enhanced Results
In the ever-evolving digital advertising landscape, two key components have emerged as crucial pillars for success: server-side tracking and
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John McCarthy
Mar 4, 20243 min read
Shopify Performance: The Importance of Server-Side Event Tracking
Shopify tracking not working Then you need to read this on Server side event tacking
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John McCarthy
Mar 4, 20243 min read
Navigating the GDPR Landscape: Why Compliance Is Essential for Digital Advertising
In the ever-evolving realm of digital advertising, one acronym has become increasingly prominent
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John McCarthy
Feb 9, 20243 min read
The Vital Role of Server-Side Tracking in the Service Industry
Understanding server-side tagging and why it's essential for traffic tracking.
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John McCarthy
Feb 9, 20243 min read
The Importance of Server-Side Tracking for Your Business
Do I need server-side tagging in my businesss
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John McCarthy
Feb 5, 20243 min read
What is Server Side Tracking?
Great article on Server Tracking what is it and why you will need it in 2024
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Why Documenting Lead Generation Processes is Essential to Business Success
I've been in lead Generation for over 15 years, and over that time, I've heard, seen, and worked with many companies and individuals that...
Conversion Rate Optimisation: A Holistic Approach to making it all work
In the competitive digital landscape, Conversion Rate Optimization (CRO) is crucial for turning website visitors into customers. However,...
McGen Digital obtains a 22% cost reduction and an 8.2 Event Manager rating on Facebook.
This recent article was published by Stape.io on 22 April 2024, which outlines the success you can have with Enhanced Conversion...
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