McGen Digital Blog

Google Chrome cookie deprecation how is this going to affect my online business

How can I ensure I can track my data after the new updates of third party cookies?

What is server-side tracking, and how does it all work with Facebook and AdWords

The digital advertising ecosystem is undergoing significant transformations, driven by the need to prioritise user privacy.

Operating under GDPR keeps you on the right side of the law and builds trust with your audience. Customers are more likely to engage with bu

Short explanation about third-party cookies and what you need to know.

How to permit a consultant to work on your GTM account.

How to give access to AdWords and Facebook

What does Server Side Tracking actually do?

What is the difference with CAPI and Server Side Tacking with Stape?

In the dynamic realm of digital marketing, staying ahead of the curve is imperative for success. Lead generation, a cornerstone of online bu

Understanding the significance of EMQ, let's delve into strategies to boost this crucial metric:

In the ever-evolving digital advertising landscape, two key components have emerged as crucial pillars for success: server-side tracking and

Shopify tracking not working Then you need to read this on Server side event tacking

In the ever-evolving realm of digital advertising, one acronym has become increasingly prominent

Understanding server-side tagging and why it's essential for traffic tracking.

Do I need server-side tagging in my businesss

Great article on Server Tracking what is it and why you will need it in 2024